Answer the brief
Inbound briefs are acknowledged quickly on whichever channel they arrived on, so the agency is the one that replied first.
Marketing & creative agencies
The brief arrives.
The budget does not.
Agency new business runs on inbound briefs, and most of them have no budget, no timeline and no decision-maker attached until somebody asks.
Marketing & creative agencies · what changes
Inbound briefsAcknowledged
Budget and timelineCaptured up front
Chemistry callsCoordinated
Strategy and costsTo your team
Every figure here reconciles with the journey above it.
Your intake desk, in view
Less chasing.
More clarity.
One workspace for enquiries, meetings and follow-ups, with every number reconciling across every view. Open a record to see what was actually decided.
Thursday
Qualified before anyone billable saw it.
Enquiries78Across configured channels
Meetings33Confirmed and in the calendar
Follow-ups19Scheduled and waiting to send
Open handoffs27 resolved · 9 total
A few journeys in motionMost recent first
Who this is for
Where the capacity actually goes.
Marketing, digital, creative and PR agencies handling inbound briefs, referrals and new business enquiries.
Pitching before qualifying.
A team builds thinking for a brief that was never funded, because the enquiry looked serious and nobody had time to check.
The enquiry that arrives on five channels.
A form, an inbox, a direct message and a phone call reach different people, and the agency answers the same prospect three times.
Client requests arrive as urgent.
Live account requests interrupt new business work, and new business interrupts delivery, all day.
The journey, step by step
One request.
Four moves.
One marketing and creative agencies journey, end to end. Your configuration decides the sequence, the rules and the point a person takes over.
Qualify the opportunity
Budget range, timeline, decision-maker and scope are captured using the questions your new business team already asks.
Coordinate the chemistry call
Where it qualifies, a call is offered against real availability and the brief travels with it.
Keep the pipeline warm
Follow-ups on open briefs are scheduled and owned, and stop when the prospect responds or your team takes over.
In focus · Dubai business formation
More companies. More inbound. The same consultants.
Dubai Chamber of Commerce took on 53,838 new member companies in the first nine months of 2025, growth of 4 per cent on the year. Every one of them is a potential client and a potential enquiry, and qualifying them is currently somebody billable’s afternoon.
New member companies53,838
Joined in the first nine months of 2025
Year-on-year growth+4%
On the same period in 2024
What it meansMore inbound
The consultant hour does not scale with it
The specialists this draws on
Four roles, working in sequence.
All eight specialists are included in every plan. These are the ones Stella typically activates first for marketing and creative agencies.
Where your people take over
Creative direction, strategy, costs and anything contractual stay with your team. The workforce makes sure the brief is worth their attention before it reaches them.
The reading room
Ideas for marketing and creative agencies.
Common questions
Questions marketing and creative agencies ask.
Will it respond to a creative brief?
It acknowledges the brief and captures what your team needs to judge it. Any thinking, recommendation or cost is your agency’s work and is never produced by the workforce.
Can it handle live client requests too?
Within the scope you configure. Which accounts, channels and request types are in scope is confirmed during scoping.
More in professional services
Your next chapter
Build this around your marketing and creative agencie.
Start with the enquiries you are missing today and map the workflow around them.