Ask Stella

Your AI General Manager

One clear view.
Every next move.

Stella understands how work moves through your business, configures the specialists it needs, and keeps the handoffs connected. You see all of it in one place.

Ask Stella
Eight specialists includedConfigured, not assembledYour people stay in control
What is on this pageIn order
The workspaceWhat you look at
The specialistsWho does the work
How it is builtDiscovery to management
The boundaryWhere people take over

Everything about Stella in one place, rather than four pages saying it differently.

Explore the dashboard

Work is moving.
You see the whole picture.

An illustrative workspace with enquiry trends, booking activity and human handoffs. Every number reconciles across every view, and opening a record shows what was actually decided.

Workspace OverviewDemo data

Thursday · sample day

A clearer day at the front desk.

Enquiries34Across configured channels
Appointments21Confirmed in sample data
Follow-ups9Scheduled in sample data
Open handoffs22 resolved · 4 total
Enquiries & appointmentsSample day, by hour
08:00: 4 enquiries, 2 appointments. 10:00: 8 enquiries, 5 appointments. 12:00: 7 enquiries, 4 appointments. 14:00: 6 enquiries, 4 appointments. 16:00: 9 enquiries, 6 appointments
62%to appointment
Enquiry → appointment21 of 34 sample enquiries. Illustrative, not a performance claim.
A few journeys in motionSample records

Example data only. Production channels, systems and permissions are configured for each deployment.

Example data only. Production channels, systems, permissions and reporting depth are configured for each deployment.

The specialist workforce

Eight specialists.
One shared direction.

You do not hire them one by one. Stella decides which ones a piece of work needs, in what order, and when it belongs to a person instead. Choose a role to see what it owns.

01 / 08 · Front Desk

AI Front Desk / Chat

What it is for
Every enquiry gets a thoughtful first response.
What it does
Answer routine questions, capture the right details, and route each conversation to its next step across configured digital channels.
Where your people take over
Sensitive questions and exceptions go to your team with the conversation history.
Front Desk01 of 08
  1. Answers
  2. Qualifies
  3. Routes

02 / 08 · Voice

AI Voice Specialist

What it is for
Keep the conversation moving. Even after hours.
What it does
Handle configured inbound and outbound calls, understand intent, capture details, and transfer to a person when the conversation needs one.
Where your people take over
Complex or sensitive calls transfer to an available human, following agreed escalation rules.
Voice02 of 08
  1. Responds
  2. Qualifies
  3. Transfers

03 / 08 · Website

AI Website Builder

What it is for
Your digital front door, connected to what follows.
What it does
Create a conversion-ready website connected to enquiries, qualification, bookings, and the wider workforce journey.
Where your people take over
Your team approves content, brand presentation, and publication.
Website03 of 08
  1. Builds
  2. Connects
  3. Converts

04 / 08 · Booking

Booking & Scheduling

What it is for
From interested to in the calendar.
What it does
Check supported availability, coordinate bookings and changes, and sync appointments with the systems agreed in your configuration.
Where your people take over
Exceptions, conflicting availability, and requests outside policy are escalated.
Booking04 of 08
  1. Checks
  2. Books
  3. Reschedules

05 / 08 · Admin

AI Admin Specialist

What it is for
Less repetitive work. More room to think.
What it does
Keep supported records current, triage routine email, and move structured information into the right place.
Where your people take over
Ambiguous data and sensitive changes require human review.
Admin05 of 08
  1. Updates
  2. Organises
  3. Records

06 / 08 · Marketing

AI Marketing Specialist

What it is for
Turn a good strategy into consistent execution.
What it does
Support content, nurture sequences, campaign execution, and engagement tracking within an approved strategy.
Where your people take over
People own strategy, budgets, claims, and final creative approval.
Marketing06 of 08
  1. Creates
  2. Nurtures
  3. Tracks

07 / 08 · Social

AI Social Specialist

What it is for
Keep your brand present in the conversation.
What it does
Monitor supported social channels, respond to routine enquiries in your brand voice, and connect relevant conversations to the lead journey.
Where your people take over
Reputation-sensitive conversations and unfamiliar requests go to a person.
Social07 of 08
  1. Monitors
  2. Responds
  3. Connects

08 / 08 · Follow-up

Outbound & Follow-up

What it is for
The next step should never be forgotten.
What it does
Coordinate approved outreach, timely reminders, and re-engagement workflows so opportunities keep moving.
Where your people take over
Your team defines consent, contact rules, messaging, and escalation.
Follow-up08 of 08
  1. Reaches
  2. Follows up
  3. Re-engages

All eight are included in every plan. Capacity scales with you, not the headcount.

How it works

A clear path.
A connected workforce.

Start with the workflows creating the most pressure. Configure the first connected journey, then expand with a clear view of what is working.

Discovery

Describe your business, where work slows down, and what a better outcome would look like.

Analysis

Review channels, volume, systems, repetitive tasks, and the points where context or capacity is lost.

Identification

Map the relevant specialists to the workflow, with the business reason for each one.

Construction

Configure supported integrations, knowledge, approved actions, and the boundaries that keep people in control.

Management

Keep actions and context moving between specialists, and see where more capacity is worth adding.

Where your people take over

Each doing what they are for.

Some work follows a rule. Some work needs a person who knows your business. You configure the line between them, and it is visible in the interface rather than buried in a policy document.

Your people

The work only a person can hold.

  • Strategy and future planning
  • Relationships and client trust
  • Judgement and moral decisions
  • Sensitive situations and empathy
Handoff

Stella and the specialists

The work that follows a rule.

  • Repetitive and administrative work
  • High-volume tasks and data processing
  • Always-on coverage, every hour
  • Structured follow-up and coordination

Common questions

Questions buyers actually ask.

Is Stella a chatbot?

No. A chatbot answers a message. Stella is the manager layer above the specialists: she reads what is slowing the business down, decides which specialists a piece of work needs, in what order, and where a person has to take over. The conversation is how you brief her, not the product itself.

Do I have to pick which specialists I want?

No. All eight specialists are included in every plan. Stella recommends which ones to activate and configure first, based on your volume, channels, languages, systems and reporting needs. You are not buying them one at a time.

How much does Stella decide on her own?

Only what you configure her to decide. Routing, approved answers, booking rules and escalation thresholds are set during scoping. Anything outside those rules becomes a handoff to a named person with the full conversation attached.

Do I pay per specialist?

No. All eight specialists are included in every plan. Plans are driven by volume, voice, languages, complexity, integrations and reporting rather than by how many roles you switch on.

Can we start with just one?

You can start with one workflow, which usually draws on three or four specialists in sequence. Starting with a single role in isolation tends to move the bottleneck rather than remove it.

Is there a per-message price?

There is no per-message price. Capacity is part of the plan, and the operating level is recommended based on your actual volume during scoping.

Is this real customer data?

No. Every figure shown is illustrative sample data for a demonstration clinic. Today and seven-day totals are sample aggregates, and the record list shows selected journeys from the sample day rather than every record.

Will our dashboard look like this?

The structure will be familiar, but the views, metrics and records are scoped to your configuration and plan. Reporting depth differs between Starter, Pro and Enterprise.

Your next chapter

One manager.
One connected workforce.

Bring the workflow costing you the most time and we will map it with you before anything is configured.

Ask Stella